Thursday 26 April 2018

How E-Commerce helps in business development?



E-Commerce the term means electronic commerce. It means trading (buying and selling) 24*7 on internet through the website. In this busy world our convenience is everything! And because of this, people are buying and selling online and enjoying the benefits of offers, convenience, shopping from home and lower cost. Online stores are able to reduce prices because they don’t have to pay employees or store maintenance. People are enjoying fast shipping services and many more things.
E.g. Amazon, and specifically their service Amazon Prime, have built their whole business model around easy shopping and quick shipping.

E-Commerce is a very broad concept in itself. It helps people to expand their business online without moving physically and saves money and time at the same time. It reduces the setup cost of business and gets customer’s attention in very short time. Due to online presence it is very easy for customer to find the product and buy.

Today world is converting into a digital market, a place where all goods and services are easily available at your demand, what else a customer wants! Digital market helps domestic as well as international business to join the global field market and expand their market.

Types of E-commerce:

Business to Business (B2B): In B2B, business trade or provides product or services directly to the business over the internet.

Business to Customer (B2C): In B2C, business trade or provides product or services directly to customer over the internet.

Customer to Business (C2B): C2B it is the latest E-Commerce business model, where any individual customers offer to sell their products and services over internet to companies who are prepared to purchase them.

Customer to Customer (C2C): In C2C, a customer sell product or services to other customer over internet through the any medium like advertisement or website.




Advantages of E-Commerce:

Products: E-Commerce helps us to find any product easily. There is some product which is hard to find or May not available in the market but customer can that product easily on internet.

Global approach: This is the speciality of E-Commerce that you can approach the global customers. It is not possible for a businessman to reach out with their business globally so, in this case e-commerce plays a very important medium to represent the business globally.

Payment Option: In E-commerce business customer get the benefit of various online and offline payment methods like: cash on delivery (COD), Debit Card, Credit Card etc.

Offers: Customers who are trading on the e-commerce sites on the regular basis enjoy huge discount and great offers on the product.

Easy Setup: It is very easy to setup the e-commerce business and start buying and selling of your products because it doesn’t require any physical set up or showroom and can be operate from any place that is why it is very less cost and time effective.

24*7 Business: E-Commerce business is an online business so there are no time limitations on business. It will remain open for 24 Hr for the customer.



Omega Softwares is the provider of custom E-commerce Website & software development solutions for businesses worldwide. Consult our software solutions specialists now to discuss how our development services will enable you to overcome your software technology challenges.info@omega-sys.com

Monday 9 April 2018

How to set-up a new MLM business in India?



Well!! This is the first question arise in your mind if you are a beginner or unknown about the network marketing. In today’s world where competition in market is very strong, Multi-level Marketing is extremely imperative for your business. MLM business doesn’t require a fancy store or expensive showroom then also you can tap worldwide customers.

Network marketing is also known as pyramid selling, referral marketing  or network marketing it is a type of marketing strategy which is for the sale of products or services through non-salaried workforce also known as  promoters, participants, salespeople, and distributors. They get compensated on the basis of their sale not only for your personal effort but also for your recruiter’s effort. These recruits are referred as your sub-promoters or downline at multi-level. This MLM Business generates opportunity for people who are looking for part-time and flexible jobs.

Legal Formalities:
From legal point of view there is no separate law for the MLM Company in India once in 2005 it was proposed in the parliament but there are some Acts of Indian constitutions we have to consider before the Set-Up of a MLM Business.   

1.      Under Money Rotation Trade Practice Banning ACT 1969 Pyramid Scheme’s head count commission is banned in India.
2.      Under Prize Chit and Money Circulation banning Act 1978 it should be not money involved investment return it should feasible Product selling Business Format.

In order to setup a multi-level marketing Company in India firstly set-up a Private Limited or Limited Company this involved limited risk for owner.

Also apply for IDSA (Indian Direct Selling Association) Member Ship. It is a private association setup by Amway India. Membership in IDSA is important because this association govern entire Direct Selling Companies in India. They maintain the MLM Business rout by controlling unethical and illegal MLM companies. 

It is very important to have a Vat/Service Tax/ Tan No for selling, manufacturing and purchasing of the product and also all required license and registration.
Must hire a CA (Chartered Accountant) or legal advisor create your own company’s rules, regulation and policy without copy past of others. It is also very important to create your online presence with the help of a dynamic website, unique content and related company information provided by legal advisor. 

Business Plan: You must have a business plan or a blue print of your business. It is a base of any business to come up with required or unique goods and services in market in order to sell it.

Realities of MLMs: Be aware about the realities of pyramid schemes and MLM scams for the safe business. Keep up to date yourself with the knowledge of direct selling market and continue with the market research.

Choosing MLM Plan: Final, tough and most important part for the business. Selecting a MLM plan decide your business future because MLM plan work as backbone of your business and it should be strong in order to long chase. 


Omega Softwares is the provider of custom MLM software development solutions for businesses worldwide. Consult our software solutions specialists now to discuss how our development services will enable you to overcome your software technology challenges.info@omega-sys.com

Tuesday 3 April 2018

Wide Range of Multilevel Marketing Plans - MLM


Choosing a MLM plan for your business is very tough decision because everybody wants best so, in this case what will you do? Well we have a solution for you! Yes right in this article we will help you to know that, which MLM plan will be suitable
For your business and how it will boost your business in the market.

In our previous article we discuss about MLM network market that how MLM works and how MLM can be helpful for business. MLM build your business’s network by creating a chain of people from different field or profession and bring them together for the expansion of business. Everybody follows the process and promotes business with people and approaches them to join and deal with other people or customer in order to build a chain. Company provide stock or services to their dealer for the treading without any investment and also can purchase them back in condition if you are not able to sell them.

Apart of these things MLM has wide verity of plans for every type and level of business.



·         Binary Plan
·         Generation Plan
·         Matrix Plan
·         Level Plan
·         Hybrid Plan

Binary Plan: It is most popular and widely used MLM software to manage the business network. MLM Binary Plan is the first choice of people in network marketing, many part time working people and individuals who is looking to start their MLM business. Concept of Binary MLM plan is totally based on two legs; one side marked as power and second is profit. When any person joins the network, he or she introduces new joiners in the Binary Tree Structure.
Features
·         Unlimited Member
·         MLM Report
·         Fast Expansion
·         Payout Statement
·         Unique e-Pin System
·         Members Report

Generation Plan: It is also popular as Repurchase or Gap Commission Plans and the concept of MLM Generation Plan is based on mouth advertisement and group of member/affiliates. In generation plan there is no need of media advertisement and also company motivate their promoters with incentives and bonuses on the target achievement. It is good for especially consumable products manufacturer companies.
 Features
·       Web based application
·       100% Cost-Effective
·       24x7 Online Access
·       User Friendly Interface
·       Highly accurate and Customized
·       Technical Support


Matrix Plan: MLM Matrix Plan also known as ladder Plan or Forced Matrix Plan. MLM matrix software is organized into a particular width and depth which is similar to a pyramid which may 3 in width and 5 in depth. In the MLM matrix plan promoter work for commission and get paid when they add new member in the tree.
Features
·         Customized Software
·         Fix Width and Depth Structure
·         User Friendly
·         Customized structure as per requirement
·         100% Cost-Effective
·         24x7 Online Access

Uni-Level Plan: Main motive of Uni-level MLM plan is to allow each promoter to add member in front row and for making this plan more interesting and attractive promoter can add some incentives, bonuses at the target achievement. Uni-Level MLM plan it is very simple and user friendly it is very easy for promoter to explain Uni-Level plan to the new comers. There is no restriction for width in Uni-Level plan.
Features
·         Easy to explain to new member
·         Compensation level specified by Company 
·         24x7 Online Access
·         100% Cost-Effective
·         Rewards and incentives
·         Online payment systems integration

Hybrid Plan: Hybrid MLM plan came into existence in 1985and it is very old plan in the network marketing business. Hybrid plan combines the advantages of binary and Uni-Level compensation plan. This plan consists of two legs and hybrid plan pay approximately 10% and 20% of the weaker leg. Everyone work as distribute there is no sales leader in hybrid plan. In this plan new member get high percent of commission for first 30 to 60 days.
Features
·         24x7 Online Access
·         100% Cost-Effective
·         MLM Report
·         Fast Expansion

Omega Softwares is the provider of custom MLM software development solutions for businesses worldwide. Consult our software solutions specialists now to discuss how our development services will enable you to overcome your software technology challenges.info@omega-sys.com

Tuesday 27 March 2018

BEST DIGITAL MARKETING TECHNIQUES FOR THE SUCCESS OF BUSINESS


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Today Digital market is a most powerful medium to promote and expand your business in the domestic as well as global market, just because of revolution in digital market every products are easily found able and also customers feel much comfortable and like prefer to shop on online market in compare to offline market. There are so many e-commerce websites are running on the internet today and the count is increasing continuously because every second marketers are joining online market for the better opportunity of the business.

Digital marketing is a simplest and easiest way to approach global customer, expand business, better opportunity and make huge profit for your product and services. In online business your online presence is very important factor and it is very necessary that you are getting attention of customers. Your product is a main medium of your business and it is also very important to maintain your value and quality for the quick response. There are so many e-commerce websites are ruling in the digital market and it is not easy for new comers to build their presence so quickly.

Digital marketing is all about new skills and strategies to get real-time data and feedback from customers. Consumer behaviour is changing rapidly and they are spending less time in the traditional media. According to Statista in Europe traditional media lost its consumption by 2.5 hours while digital market increased by 6.5 hours and in America Facebook data shows that, the single person spending approximately 60 minutes each day on social media. Since 2011, according to Magna advertisement on social media has grown by 40% to 60% per year. We are rapidly reaching at the point when marketers will advertise more and more on social media and online platforms. 

So, there are some Digital marketing techniques through which marketers can build their business existence in the online market. 

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Email marketing: In simple language marketing through emails in known as email marketing. In 2016 statista report that there are 1 billion active users globally on Gmail (Email service by Google) not only Gmail there so many other email services with huge number of users worldwide and email marketing is also a third most powerful source of information for B2B audience. Promoting business via email is a outstanding and effective technique for the marketers, because it creates a presence of your business among the costumer and helps marketer to boost their sell. 

Content Marketing: It is a type of online marketing where marketers create, publish or post valuable and relevant content through social media, videos and blogs to attract the targeted customers. Content Marketing is involved in all type of marketing because quality content is main part for every kind of advertisement. Customers or readers prefer more in the interesting and costume made content, costume contents are personalized communication in the form of blogs, articles and newsletter and an email is most powerful type of content marketing. 

Graphic Design and Visual Content: Not much different from content marketing, visual content and graphic design is just another medium of content marketing. In visual Content it includes Photos, Videos, Memes, comics, infographics and Presentations for the promotion and advertisement. It is just a unique, creative and attractive way to promote your business. 


SEO: Search Engine Optimization is a process to rank your website on the search engine and it is a very important technique for any kind of website because it helps you to generate organic traffic for your website. Every search engine has their own crawler which crawl the website for the query submitted in the search engine and SEO make user-friendly & useful content which can be easily understandable by the search engines.

Social Media: Social media is platform or stage where your business performs. As we all know today social media is ruling everywhere each and every person spending his short time on the social media and it is connected globally. Social media helps' marketer in so many ways like it increase business visibility, improve business loyalty, approach customers about business etc…