When it
comes to eCommerce websites, it's all about functionality, features, and
design.
There
are some features you should have in case you're maintaining an online business
and have an eCommerce website. The highlights beneath are a portion of the
standard eCommerce highlights for online stores and shopping cart platforms.
But what features are really most important for your success?
Let's
explore.
The
success of many websites is controlled by not only the products offered and how
well the website is marketed, yet in addition by the highlights the website offers
both the customer and the website owner. As a business owner, entrepreneur, it
is vital that you have the instruments to deal with your website and that the authoritative
features fit with your business processes. For instance, on the off chance that
you offer payment terms to your client, you'll need to be sure the platform
you're using enables you to set a credit limit for a customer. Before diving
into an eCommerce project, contemplate about the features needed, or you'll be
regretting it later!
The Most Important
Ecommerce Features Include
· Content
management capabilities
· Promotion
and discount code tools
· An
easy-to-use checkout
· Search
engine optimized code and layout
· Reporting
tools
· An
integrated blog or articles section
· Email
marketing integration
· Multiple
payment options (Credit card, PayPal, PO, Terms, etc.)
· The
ability to scale up with your platform
Catalog Management
Categories
· Search
and sort to easily find categories
· Manage
categories and sub-categories
· Feature
categories within navigation or on the homepage
· Set
categories as “active” or “inactive”
· Set page
URL's and SEO elements for categories
· Manage
categories thumbnails and images
Brands
· Manage
brands
· Feature
brands on the homepage
· Set
brands as “active” or “inactive”
· Set page
URL's and SEO elements for brands
· Manage
brand logos
Products
· Search
and sort to easily find products in certain categories or with specific
attributes
· Easily
manage and edit products
· Product
fields include name, product details, additional details, list price, your
price, weight, stock, minimum quantity order amount, handling fee and more.
· Ability
to select options such as featured, free shipping, reviews allowed, require
moderation for reviews and more
· Add and
manage main product image and additional product images
· Microsoft
Word-like editor for managing content block, such as product details
· Feature
products on the homepage
· Set
products as “active” or “inactive”
· Add
products to a single category or multiple categories
· Select
product brand
· Add and
manage product options and option groups
· Add and
manage related products
· Add and
manage accessories
· Attach
and embed YouTube videos
· Manage
(approve and delete) product reviews
· Set
product page URL and SEO elements for products
Content
Management
Pages
· Manage
content pages and create new content pages
· Edit
pages using a Microsoft Word-like content editor
· Add
images and manage uploaded image library
· Image
editing and cropping tool
· Set page
as “active” or “inactive”
· Set page
URL and SEO elements
Blog
· Manage
blog posts
· Set blog
publish date
· Set post
as “active” or “inactive”
· Add blog
summary and full blog post using Microsoft Word-like content editor
· Add
images and manage uploaded image library
· Select
blog category and author
· Attached
blog posts to product pages
· Set post
URL and SEO elements
Homepage Banners
· Manage
homepage banners
· Set
banner sort orders
· Set
banner URL or leave unlinked
· Set
banners as “active” or “inactive”
Navigation
· Manage
your main navigation including header, side and footer
· Add drop down to main navigation
· Manage
SEO elements on links such as link title
· Set links
to open in same or new window
Auto Email
Messages
· Manage
main email template design
· Set
messaging for order status emails
· Set
messaging for thank you email on product reviews and blog comment submissions
Review Management
· Manage
all product reviews
· Set
reviews to “approved” or delete reviews
Comment Management
· Manage
all blog comments
· Set
comments to “approved” or delete comments
Want to take your eCommerce website to the next level?
For more than 15 years we've been leading design,
development and web marketing company. Talk with us and see how we can help
your business.
