Friday 9 March 2018

What is a CRM and how can a website integrated with a CRM benefit your business?

A standout amongst the most critical components of any business is the client. The business group is very much aware of the centrality of pulling in more clients and keeping up the current ones. Subsequently, a few organizations execute proficient devices and utilize proficient practices to keep up a rundown of their clients, potential clients and those essentially inquisitive.

This is the place a CRM comes in. A CRM can be depicted in a nutshell in this way: 
  •  A CRM is Customer relationship management.
  •  It is a term that is as of now broadly utilized as a part of the showcasing and promoting world.
  • A CRM is very helpful for an advertising effort or when data is required with respect to buying history or individual data for a client.
  • This incorporates general practices and methodologies that are utilized by organizations to oversee and dissect their client cooperations.
  • The fundamental point is to enhance the client relations and also driving up deals development.
  • There are a few wellsprings of data for a client connection to the company website.
  • A visit through the Internet or a phone call. It could even be on a balanced premise like direct talk, or fundamental or advertising material or online networking.
  • Such data is likewise used to give the client a more altered and individual experience.

Benefits of a CRM to a business:
A CRM technique is indispensable for any business in this exceedingly focused world that ranges crosswise over a block and mortar stores to web-based business and shopping applications on the cell phones. There are numerous manners by which a CRM can benefit an association as specified here. 
  • Affects the basic leadership since a CRM keeps you all around educated with continuous information overall business zones.
  • Enforces the right time administration standards since a CRM robotizes a few normal and essential occasions. It likewise gives prompts and suggestions to the same.
  • Places the lead generation on steroids. Lead generation is important to any business and implementing via a CRM ensure there is a much higher quality of lead generation.
  • The pipeline reports are a trusted source of information and influence the future sales, production and general forecasts for better proficiency.
  • High performing components can be effortlessly spotted along these lines empowering the association to commit more assets and center to them.
  • Valuing the customers turns out to be simple with a CRM giving the ideal interface and hotspot for data and notwithstanding displaying it in a right way.
  • Automation is conceivable with actualizing a CRM utilizing innovation and this makes errands less demanding since it replaces the manual and repetitive tasks.
  • Having a more fulfilled client is dependably what each business dreams off. A CRM can enable you to give a superior client encounter.
  • The most imperative for any effective undertaking is great correspondence. A CRM can help enhance this ten times.
  • Backend processes that require a considerable measure of precise information can retrieve their data from a reliable source like the CRM, thus making it easier for them to manage.

CRM for Website:
Executing a CRM on a website is easier than you can imagine. Relatively every website will have a contact form that takes feedback from the visitors and either email it across to the business owner or manager or stores it in a database.
A CRM is something that fits in between this procedure with the end goal that it records indispensable data in regards to the client. Such kind of an implementation is often referred as a Web to lead form.

Get Best CRM Development Services.
As per business need and changing technology, additional functionality can also be added to the proposed software. 
  •      Affordable pricing for Application Development, Maintenance, and Upgrades
  •      Developing a cost-effective and flexible application to scale your business growth
  •     24*7 Support service through a call, chat, and mail
  •     Technology Competency
  •     On-Time Software Delivery
  •     Highly Customizable

Omega Softwares is the provider of custom software development solutions for businesses worldwide. Consult our software solutions specialists now to discuss how our development services will enable you to overcome your software technology challenges. info@omega-sys.com

Wednesday 21 February 2018

Ecommerce Website Features


When it comes to eCommerce websites, it's all about functionality, features, and design.

There are some features you should have in case you're maintaining an online business and have an eCommerce website. The highlights beneath are a portion of the standard eCommerce highlights for online stores and shopping cart platforms.

But what features are really most important for your success?
Let's explore.

The success of many websites is controlled by not only the products offered and how well the website is marketed, yet in addition by the highlights the website offers both the customer and the website owner. As a business owner, entrepreneur, it is vital that you have the instruments to deal with your website and that the authoritative features fit with your business processes. For instance, on the off chance that you offer payment terms to your client, you'll need to be sure the platform you're using enables you to set a credit limit for a customer. Before diving into an eCommerce project, contemplate about the features needed, or you'll be regretting it later!
The Most Important Ecommerce Features Include

·         Content management capabilities
·         Promotion and discount code tools
·         An easy-to-use checkout
·         Search engine optimized code and layout
·         Reporting tools
·         An integrated blog or articles section
·         Email marketing integration
·         Multiple payment options (Credit card, PayPal, PO, Terms, etc.)
·         The ability to scale up with your platform

Catalog Management
Categories
·         Search and sort to easily find categories
·         Manage categories and sub-categories
·         Feature categories within navigation or on the homepage
·         Set categories as “active” or “inactive”
·         Set page URL's and SEO elements for categories
·         Manage categories thumbnails and images

Brands

·         Manage brands
·         Feature brands on the homepage
·         Set brands as “active” or “inactive”
·         Set page URL's and SEO elements for brands
·         Manage brand logos

Products
·         Search and sort to easily find products in certain categories or with specific attributes
·         Easily manage and edit products
·         Product fields include name, product details, additional details, list price, your price, weight, stock, minimum quantity order amount,  handling fee and more.
·         Ability to select options such as featured, free shipping, reviews allowed, require moderation for reviews and more
·         Add and manage main product image and additional product images
·         Microsoft Word-like editor for managing content block, such as product details
·         Feature products on the homepage
·         Set products as “active” or “inactive”
·         Add products to a single category or multiple categories
·         Select product brand
·         Add and manage product options and option groups
·         Add and manage related products
·         Add and manage accessories
·         Attach and embed YouTube videos
·         Manage (approve and delete) product reviews
·         Set product page URL and SEO elements for products

Content Management

Pages
·         Manage content pages and create new content pages
·         Edit pages using a Microsoft Word-like content editor
·         Add images and manage uploaded image library
·         Image editing and cropping tool
·         Set page as “active” or “inactive”
·         Set page URL and SEO elements

Blog
·         Manage blog posts
·         Set blog publish date
·         Set post as “active” or “inactive”
·         Add blog summary and full blog post using Microsoft Word-like content editor
·         Add images and manage uploaded image library
·         Select blog category and author
·         Attached blog posts to product pages
·         Set post URL and SEO elements

Homepage Banners
·         Manage homepage banners
·         Set banner sort orders
·         Set banner URL or leave unlinked
·         Set banners as “active” or “inactive”

Navigation
·         Manage your main navigation including header, side and footer
·         Add drop down to main navigation
·         Manage SEO elements on links such as link title
·         Set links to open in same or new window

Auto Email Messages
·         Manage main email template design
·         Set messaging for order status emails
·         Set messaging for thank you email on product reviews and blog comment submissions

Review Management
·         Manage all product reviews
·         Set reviews to “approved” or delete reviews

Comment Management
·         Manage all blog comments
·         Set comments to “approved” or delete comments

Want to take your eCommerce website to the next level?

For more than 15 years we've been leading design, development and web marketing company. Talk with us and see how we can help your business.