A mobile-friendly website refers to a website, which looks as well as functions greatly on any smartphone or a tablet. Around 91% of mobile users say
that it is important to access the content. It simply means that they
can leave the website if they don’t find the website mobile friendly or
they do not get what they desire. So, it is required to code and size
for easy interaction on mobile devices, and this is the reason why
mobile-friendly website design is necessary.
A mobile-friendly website should:
- Be easy to read the text without squinting.
- Have a pleasing look in the way the user experience should be enjoyable.
- Be easy to navigate, i.e., buttons and links should be large enough to be tapped with a finger
These
are a few aspects a mobile-friendly website must have. Let’s have a
look in detail how a mobile-friendly website should look and how to
manage the text formatting:
#Looks and Text Formatting of a Mobile-Friendly Website
Readable Fonts
In
a mobile-friendly website, there should be the fonts, which are easy
for the mobile users to read. But, there are the situations when you may
need something stylish in the fonts, especially when you have a logo in
which a particular typeface is added.
The
easiest to read fonts in this regard is the Sans Serif fonts with a
clean line. Besides, you should go for the good size of your fonts.
Users generally do not want to read the tiny text.
Proper Text Formatting
The
blocks of texts should be short, and they should be broken up with
headlines. Also, include the bulleted text where it is required. The
close-together lines are not comfortable to read for the users on small
screens. This is why the big paragraphs may probably frustrate your
users. Therefore, it is recommended to avoid them.
Optimized Media Display
You
also need to test your pictures, infographics, and videos, and make
sure that they look correct on the phones or tables. They should be
displayed to the users without the need for scrolling and resizing.
The
above-mentioned ones are the facts, which suggest the looks and the
text formatting about of mobile-friendly website. Here are the details
about what navigation factors are required in mobile-friendly website
design.
#Mobile-Friendly Navigation
Consider Touches and Taps Instead of Mouse Clicks
The
websites are easier to navigate on desktops via mobile clicks, but when
it comes to browsing through mobile devices, there is no such option
there and the users are dependent on taps and touches. So, you need to
provide the mobile users a way to work with the touch controls.
Reduce the Requirements of Entry
Typing
through the keyboard of the smartphone is not a comfortable option. The
random auto-correct may or may not populate the field in the correct
way. Most of the mobile phone users prefer to avoid this. Voice-to-text
is also not a better option every time.
In a
nutshell, you require organizing your mobile site so the people could
find what they require without the need to type in the search boxes.
Also, provide them with an option that they could contact you without
filling a contact form.
These are two major
aspects of navigation. There can also some of the factors, which you can
explore through the internet resources or can make your estimates on
the basis of what you expect from a mobile site.
Why is Mobile Friendly Website Necessary?
The
facts mentioned above tell you what a mobile-friendly website is, and
what the factors are which a mobile-friendly website should have. The
next step is mobile friendly website design. But, before this, you may
also be doubtful why a mobile-friendly website is required. A few of the
factors have been mentioned in the beginning in brief. Of course, the
increasing number of internet users via mobile phones is a major factor.
But,
apart from this obvious reason, we also need to pay attention to some
studies and researches, which indicates its significance. This will make
it more clear why it is necessary and what factors we should consider
while accomplishing the process of a mobile-friendly website design.
First
of all, the studies by Google itself states that any business whether
it is big, mid-level, or small, it needs a mobile-friendly website in
order to gain a competitive edge now and maintain it later. In addition
to this, there are some statistics, which put light on the necessity of a
mobile-friendly website.
- According to the statistics of SocPub, 57% of users are not ready to recommend a business with a poorly design mobile site.
- Google’s findings in 2017 say that people today have 2X more interactions with brands on mobile devices as compared to any other platform.
- BrightEdge’s findings report that 57% of all US online traffic now comes from mobile devices. The findings also tell that 39% of smartphone users probably buy from companies with mobile sites, which easily address their questions or concerns.
- Another Google’s study says that three in four smartphone owners that three out of four mobile phone users first address their immediate needs through mobile searches.
- On April 21, 2015, the mobile-friendly website design was made a ranking signal by Google, about which the announcement was made in its official blog on February 26, 2015.
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