Monday 28 May 2018

Important tool for E-commerce website development



Whenever we buy and sell any product or services using the Internet, we’re involved in eCommerce. Ecommerce refers to any form of business transaction conducted online. Nowadays people are busy and they don’t have time to prefer off-line market and stores so the ultimate solution for everyone is online e-commerce portals where they enjoy the advantage of online shopping with variety of products at one click. 

Today world is transforming into online multi-billion dollar and a saturated market because of eCommerce development. Whatever, it is large or a small, online business based websites are getting developed every day and expect good responses from customer. Due to revolution in business owners can sell their products to consumers online without having any physical existence itself. But for the success of online business it is very important to focus on design and functionality of the website it should be absolutely unique and attractive in compare of other similar projects because a user friendly website with simple looks and functions is preferred more than a website with complex function and dynamic look.



Give your business a hassle-free ecommerce experience with flexible and customizable ecommerce Website development tools.

Shopping Cart:

A shopping cart is a modern software technology empowers you with everything you may require to build a worldly, full-fledged and competitive project and keep it always up-to-date. In last few years CS-Cart has gained lots of popularity because it is flexible and customizable ecommerce Website development software which helps small online store to turn into a large shopping mall. It is an impressive platform for any level of ecommerce experience. Through shopping cart owner can sell physical as well as virtual item (Software solution, E-book, Audio or video tracks) to the costumer. CS-Cart provides very user-friendly administrative panels through which you can manage your all records like import and export products, categories, Order, payment, delivery, and also can conduct marketing as well as promotional campaigns, etc.

Sales & marketing:

Nobody can sell a product or services without marketing and that is why marketing comes first and sales is important because it is the bottom line. Salesman builds trust and credit by working as bridge between customer and company. Marketing is all about product promotion to getting a product known and it is also a process to identify the costumers need and requirement.
In most of organization sales and marketing are two different department but they work together in order to improve performance and profit of company. 

Design & development:

First impression is last the impression so, make that memorable. Like when you visit any shop first time in real life and found that shop messy, probably you would have a negative opinion as same if you landed any web page with low quality layout, messy features and complex design, what would be your opinion?
So while designing a website keep this in mind that a great ecommerce design can be a good impact on customers and give a better experience and lead in sales of business. Development of an online store should be clean and professional use high quality layout, user friendly features and dynamic design. A clean and professional online store development can help to bring your business into the modern market. According to the reports, 80 % of people are connected via their phones, tablet and laptop to the internet daily. Offline ads and TV ads have started losing their audience. In order to make your website more popular it is very important to focus on design and development of company.

Multiple Payment options:

Online payment is a process of money transaction for the purchasing of any product and services between costumer and merchant. Today online stores with one payment method is out-dated in market, a modern online store offer modern solutions and give multiple options for payment to their customers. A report showed that by making up over 55% of global internet sales in 2014, U.S. is one of the world’s leading e-commerce markets.
Customers always want multiple payment options when it comes to shopping, and payment gateways allows the merchants to process debit, credit and other online payment sources. Payment gateways act as a mediator between customers and merchant they process encrypted and secured payment by transferring information regarding the transaction between payment portals and bank.


OmegaSoftwares is the provider of custom E-commerce Website & softwaredevelopment solutions for businesses worldwide. Consult our software solutions specialists now to discuss how our development services will enable you to overcome your software technology challenges.info@omega-sys.com

Thursday 24 May 2018

Reason Why CRM Software can be useful for your Business?




What is CRM (Customer Relationship Management)?

CRM(Customer relationship management) as its name indicate it is a system which brings all customer related information at one place. CRM helps a company to maintain the complete record of customer’s history with your business like Call logs, services, list of deals, emails, important notes, and appointments. Company can access the costumer’s data at any time; can get real-time notification about the activity of customer like their visit on pricing page, on which link they are and many more. CRM is all in one solution or one stop shop for your sales teams through which you can boost your sales productivity and it also help you to build a long lasting relation with customer.

Why CRM (Customer Relationship Management)?

We trade in global market with so many customers and it is company’s responsibility to maintain and keep all the record of each and every customer and this is where CRM Software steps in. CRM is the best solution to maintain your customer record for better relation with customer and proper flow of business.

There is some reason which helps you to know why CRM software is important for your business.  


Business Management: CRM Software helps you to maintain your customer’s information at one place and only authorized person can access the data. It is easy to access, secured, accurate and organized in proper storage.

Customer Tracking: CRM Software gives you power to track your costumer’s real time activity and also maintain and schedule you planned campaigns or activity.

Targeted Marketing: Marketing is base of any business without marketing there is no business. CRMsoftware helps business in digital marketing and Email marketing. Email marketing is very plays very important role in marketing; it keeps your business connected to the so many clients and also promotes your products, event invitation and many more.

Integrations: Social media integration is way where you can be in touch with your customer on social media and bring all your business social pages at one place so, that your business can get more likes and reviews.


Customer Feedback: CRM software offers you various tools through which you can monitor your social pages, website and reviews of your business. It helps to check your business ranking and what people are talking about your business.

Data Analysis: Proper analysis of date is always helpful for the business in long as well as short term. CRM tools help in analysis of data through which company determine the progress of company and adjustment in quantity of products, promotions and techniques.

Sales Tracking: CRM software gives you most up to date sales information and helps you to assign roles and duty to the team.  

Mobility: CRM Software providers also give you option of remote access and mobile application so that you can access the information of customer at any time and from anywhere.


Automation: Monthly customer report, Service active, Service renewal report etc. there are various report which we send to the customer and it is very time consuming and hectic process. CRM software will do this for you all you have to do just program the task and it will automatically send it on the set date.

Omega Softwares is the provider of custom CRM Software for businesses worldwide. Consult our software solutions specialists now to discuss how our development services will enable you to overcome your software technology challenges.info@omega-sys.com