What is CRM (Customer
Relationship Management)?
CRM(Customer relationship management) as its name indicate it is a system which brings
all customer related information at one place. CRM helps a company to maintain
the complete record of customer’s history with your business like Call logs,
services, list of deals, emails, important notes, and appointments. Company can
access the costumer’s data at any time; can get real-time notification about
the activity of customer like their visit on pricing page, on which link they
are and many more. CRM is all in one solution or one stop shop for your sales
teams through which you can boost your sales productivity and it also help you
to build a long lasting relation with customer.
Why CRM (Customer
Relationship Management)?
We
trade in global market with so many customers and it is company’s responsibility
to maintain and keep all the record of each and every customer and this is
where CRM Software steps in. CRM is the best solution to maintain your customer
record for better relation with customer and proper flow of business.
There
is some reason which helps you to know why CRM software is important for your
business.
Business Management:
CRM Software helps you to maintain your customer’s information at one place and
only authorized person can access the data. It is easy to access, secured,
accurate and organized in proper storage.
Customer Tracking:
CRM Software gives you power to track your costumer’s real time activity and
also maintain and schedule you planned campaigns or activity.
Targeted Marketing:
Marketing is base of any business without marketing there is no business. CRMsoftware helps business in digital marketing and Email marketing. Email
marketing is very plays very important role in marketing; it keeps your
business connected to the so many clients and also promotes your products,
event invitation and many more.
Integrations:
Social media integration is way where you can be in touch with your customer on
social media and bring all your business social pages at one place so, that
your business can get more likes and reviews.
Customer Feedback:
CRM software offers you various tools through which you can monitor your social
pages, website and reviews of your business. It helps to check your business
ranking and what people are talking about your business.
Data Analysis:
Proper analysis of date is always helpful for the business in long as well as
short term. CRM tools help in analysis of data through which company determine
the progress of company and adjustment in quantity of products, promotions and techniques.
Sales Tracking:
CRM software gives you most up to date sales information and helps you to assign
roles and duty to the team.
Mobility:
CRM Software providers also give you option of remote access and mobile
application so that you can access the information of customer at any time and
from anywhere.
Automation:
Monthly customer report, Service active, Service renewal report etc. there are
various report which we send to the customer and it is very time consuming and
hectic process. CRM software will do this for you all you have to do just program
the task and it will automatically send it on the set date.
